Technology to change the Medical Industry
Our studio led the rebranding of Safe Health, a pioneering Connected Care Diagnostics Platform based in the U.S., to solidify its position as a leader in decentralized healthcare innovation.** Collaborating closely with the team, we crafted a visual identity that embodies trust, precision, and forward-thinking accessibility. The design draws on their mission to empower partners through AI-driven diagnostics, remote care experiences, and seamless interoperability. The goal was to create a brand that feels both clinically authoritative and human-centered. It appeals to healthcare enterprises, test manufacturers, tele-health providers, and government agencies. The identity highlights transformative partnerships with Mayo Clinic and the FDA to drive better patient outcomes and regulatory compliance.
The primary challenge was bridging the gap between complex, tech-heavy solutions and a welcoming, intuitive aesthetic. These solutions include AI-powered consent, remote proctoring, and patent-pending RDT scanning. We introduced a fluid, abstract logo mark composed of interlocking, blob-like shapes symbolizing connectivity and data flow. The mark works in a versatile monochromatic system that scales across digital interfaces and print materials. The color palette features muted purples, soft pinks, deep navies, and warm maroons. It evokes medical reliability with subtle pops of innovation. We paired it with clean sans-serif typography for headings and a lighter, approachable font for body text to ensure readability in clinical contexts. This system rolled out across the website, pitch decks, and marketing collateral. Modular icons represent core pillars like Care Automation and Connected Diagnostics to create a cohesive, scalable ecosystem.
The rebrand has elevated Safe Health's market presence and accelerated partnerships and user adoption. It makes the platform's value proposition visually immediate and compelling. This includes reducing trial costs by up to 50%, tripling recruitment speed, and unlocking siloed health data. The new identity positions the brand as the trusted architect of tomorrow's healthcare. It blends rigorous science with empathetic design to foster engagement and efficiency. This project underscores our studio's prowess in translating intricate health tech narratives into brands that inspire confidence and catalyze change.
