message in a bottle blog
our blog is here to assist in your business growth in Idaho and beyond. our articles are hand selected for our customer base to get the most value from the information.
Unboxing Sun Valley: 2025 Packaging Design Trends That Work for Real Idaho Businesses
Look, you’re up before the sun in Hailey, boxing honey jars while the kettle boils. You’re at the Bellevue stand by eight, praying the wind doesn’t scatter your labels. You’re in Ketchum at closing time, sliding six-packs across the counter and hoping the guy in the Patagonia vest remembers you next week. That’s the gig. At hoist studio we live it too. We’re not here to sell you a dream. We’re here to sell more of whatever you’re already making.
Idaho’s Wide Horizon: Why Marketing Investment Is Your Edge in the Gem State
From the high desert of Boise to the panhandle pines of Coeur d’Alene, and every ranch, river, and startup in between, this is hoist studio in Bellevue, speaking plainly from the middle of the map: if you want to stand out in Idaho, marketing isn’t optional. It’s the rudder that keeps your ship pointed true in a state this big, this diverse, and this quietly competitive.
Staying Ahead of the Powder: Competitive Marketing & Design in Blaine County’s Winter Season
Winter isn’t just a season here; it’s the tide that lifts every boat. Yet with that swell comes fierce competition. One lodge, one gear shop, one après hotspot can pull ahead while another watches the same guests glide right past. The difference? Marketing and design that cut fresh tracks while the competition is still packing their boards.
Charting a Course for Success: Why Strategic Marketing Matters in Blaine County
From the heart of Blaine County—where the Sawtooths meet the sky and the Wood River flows steady—I'm proud to share insights from Hoist Studio, your local partners in elevating brands that thrive in this extraordinary corner of Idaho.
2024 Graphic Design Trends for Idaho Businesses
Idaho's stunning landscapes and growing economy offer unique opportunities for graphic designers. Let’s explore the key design trends of 2024 and how they can be applied to Idaho businesses.
Captivate Summer Tourists: Packaging Design for Idaho Coffee Shops and Breweries
Packaging is the first physical interaction a consumer has with a product. For coffee shops and breweries targeting summer tourists, packaging design is crucial for creating a memorable brand experience.
Rustic Revival: A New Frontier for Idaho Brands
Idaho's rugged beauty has always been a source of inspiration for designers. Now, more than ever, we're seeing a resurgence of rustic and handcrafted aesthetics in design trends. This shift away from the sleek, minimalist look is creating exciting opportunities for Idaho's design community.
Conquering the Boise Market: A Small Business Guide to Market Strategy in Idaho
Boise, Idaho's vibrant capital, boasts a thriving consumer market. But for small businesses with consumer goods, navigating this landscape can be tricky. Here's a roadmap to help you develop a winning market strategy.
Standing Out: How Design Drives Sales in The Valley
Sun Valley, Idaho shimmers with environmental magic – from the pristine slopes of Bald Mountain to the charming mountain town atmosphere. But in today's competitive landscape, standing out requires more than just stunning scenery. For small businesses in Sun Valley, effective graphic design can be the secret weapon that boosts sales and attracts the out-of-town crowd.
Beyond the Slopes: How Small Businesses in Sun Valley Can Leverage Brand Recognition
Sun Valley, Idaho, is a winter wonderland. Legendary powder, luxurious ski-in/ski-out experiences, and a charming mountain town atmosphere make it a magnet for winter sports enthusiasts. However, the success of Sun Valley isn't just about the iconic resort; it's about the vibrant ecosystem of small businesses that contribute to the overall experience.
5 reasons to start a rebrand
Wondering if you need to rebrand? Read our top reasons why it may be time to start a project!